Diageo PLC
Diageo plc is a British multinational alcoholic beverage company headquartered in London, England. It operates from 132 sites in nearly 180 countries. With brands such as Guinness, Johnnie Walker and Smirnoff, it is a major distributor of Scotch whisky and other spirits, with distilleries producing 40% of all Scotch whisky with over 24 brands. Diageo is a publicly traded company listed on both the London Stock Exchange where it is a constituent of the FTSE 100 Index, and the New York Stock Exchange as American depositary receipts.
If you'd bought from year…
Same habit, different start year. Each row shows what a constant habit's worth of DGE-L would be worth today, had you started buying at that point in the asset's history.
| Started | $6/day$6/day coffee | $42/wk$42/week coffee |
|---|---|---|
| Year 1 (1988) — listing | $164,798 2.8× | $232,633 2.8× |
| Year 6 (1993) | $84,079 1.6× | $119,040 1.6× |
| Year 11 (1998) | $58,293 1.3× | $82,931 1.3× |
| Year 16 (2003) | $39,461 1.1× | $56,554 1.1× |
| Year 21 (2008) | $24,174 0.9× | $34,928 0.9× |
| Year 26 (2013) | $13,419 0.7× | $19,392 0.7× |
| Year 31 (2018) | $7,362 0.6× | $10,671 0.6× |
| Year 36 (2023) | $3,475 0.7× | $5,046 0.7× |
Repeated investment, no fees, dividends reinvested. $6/day coffee = $180 / month equivalent.
Headquarters
London, England, United Kingdom
Popular scenarios with DGE
For illustration only — not investment advice. Past performance is not indicative of future results.