Alphabet Inc. (Class C)

GOOG
$6/day into GOOG since 2015 would be worth $99,347 today — 5.8× the money.
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Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent holding company of Google and several former Google subsidiaries. Alphabet is listed on the large-cap section of the Nasdaq under the ticker symbols GOOGL and GOOG; both classes of stock are components of major stock market indices such as the S&P 500 and Nasdaq-100. Alphabet has been described as a Big Tech company.

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If you'd bought from year…

Same habit, different start year. Each row shows what a constant habit's worth of GOOG would be worth today, had you started buying at that point in the asset's history.

Started$6/day$6/day coffee$42/wk$42/week coffee
Year 1 (2004) — listing
$635,582
19.3×
$928,113
19.4×
Year 6 (2009)
$326,439
12.4×
$474,231
12.4×
Year 11 (2014)
$120,421
6.4×
$174,865
6.4×
Year 16 (2019)
$40,205
3.6×
$58,326
3.6×
Year 21 (2024)
$7,184
2.0×
$10,525
2.0×

Repeated investment, no fees, dividends reinvested. $6/day coffee = $180 / month equivalent.

Headquarters

Mountain View, California, United States

Popular scenarios with GOOG

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For illustration only — not investment advice. Past performance is not indicative of future results.