Harley-Davidson Inc
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum.
If you'd bought from year…
Same habit, different start year. Each row shows what a constant habit's worth of HOG would be worth today, had you started buying at that point in the asset's history.
| Started | $6/day$6/day coffee | $42/wk$42/week coffee |
|---|---|---|
| Year 1 (1986) — listing | $564,808 9.4× | $822,812 9.4× |
| Year 6 (1991) | $127,093 2.4× | $183,560 2.4× |
| Year 11 (1996) | $49,429 1.1× | $71,887 1.1× |
| Year 16 (2001) | $31,209 0.8× | $45,443 0.8× |
| Year 21 (2006) | $25,319 0.8× | $36,864 0.8× |
| Year 26 (2011) | $16,798 0.7× | $24,447 0.7× |
| Year 31 (2016) | $11,927 0.8× | $17,362 0.8× |
| Year 36 (2021) | $6,399 0.8× | $9,325 0.8× |
Repeated investment, no fees, dividends reinvested. $6/day coffee = $180 / month equivalent.
Headquarters
Popular scenarios with HOG
For illustration only — not investment advice. Past performance is not indicative of future results.